The industry of Network marketing has been ravaged with negativity in the past, but despite that, it’s still viable, affordable way to start a business from home. Unfortunately, people who get involved in network marketing often make mistakes they probably should not be making if they were starting a business from scratch.
Are you just get started or still in the business but not getting anywhere near your target? You need to checklist these “10 mistakes Network marketers make” and fine tune your strategies to start winning in the industry.
1. Not Using Video Marketing
The use of video marketing will give any serious minded business person so much edge because it helps to communicate with your audience. It is a powerful marketing tool that will quickly put your as a brand in the faces of those you are targeting. Statistics shows that 80% of traffic will comes from the use of video by 2021 and 97% of marketers claim that videos help customers understand products.
The use of video as one of your marketing strategies helps to connect with your audience on a personal level, giving them the confidence and the need to trust you more.
2. Not Using Social Media Effectively
It’s unfortuante that most people involved in Network marketing really don’t use socail media platforms very well other than post their affiliate links in other to attract others to join or sign up. One basic factor you should have at the back of your mind when usind the likes of Facebook, Instagram or Twitter is the need to educate people. The ffective use of social media can serve as powerful lead generation magnet if only you understand how to create paid ads to reach out to a wider audience. Over 400 million are Linkedin alone, your communication approach on there should be different with the way you communicate with your audience on Facebook.
3. Not Setting up Landing Page
The use of a landing page can literally make your job far easier when you are promoting your MLM business online. Landing pages help increase your conversion rates and lower your cost-per-acquisition. It focus on targeted audiences and provide visitors with easy, direct access to a product or service they’re interested in. They are customised to keep visitors engaged with your offer, encouraging them to perform a desired action and boosting sales.If you don’t know how to design a landing page, then outsource the responsibility to someone who can. It’s time to start thinking out of the box.
4. Not providing Content
If you want to have an edge as a network marketer, then you will need to provide more than information to your potential business partners and customers alike. Get a website strictly for blog purpose and educate the public on the benefits of the products without mentioning the company. You are the brand people want to align with and when you do a good job with enough content, be rest assured you will gain success within the industry.
5. Not having Enough Patience
Many individuals involved in network marketing give up too easily even before getting started in the business. With the same old strategy of making a list of friends and family, by the time they realize they have ran out of the numbers, frustarion sets in and have no idea on how to navigate forward. Just like any other business, this model of business also takes time. The last set of people that will join your network are your friends and family. To have an edge in the game, i will suggest you make use of mobile marketing, targeting mobile users who are interested on how to make money online legitemately or you can target individuals looking to work from home. You will need to be specific on you are trying to reach.
6. Using Compelling Email
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Email marketing matters to small businesses and is capable of launching you ahead of your competitors. If you are looking to build stunning landing pages and create an amazing email content to generate leads for your network business, this guide will expose you to another level as an authority in your business.
7. No Goal Setting
You can’t make it in the industry if you don’t have a purpose. Why are you involved in the first place? What are the factors that drives you to want more? Are you ready to stay focused and follow those goals? These are some questions you need to ask yourself before venturing into any networking marketing company. Written goals are important, so follow them through. Get excited and be motivated, because those attributes will draw people and prospects to you.
“When you feel like quitting, remember why you even started“
Having read and understood these mistakes highlighted, know for a fact that no business is ever easy, so you will need to put in the work in other for you to make it.
If it were easy, everyone would be an entrepreneur and there would be no employees to actually keep the businesses going.
But, if you avoid these 10 mistakes, your network marketing career will be much easier and a lot more profitable.
What has been your biggest struggle in network marketing?
Leave your comment in the comment box if this has inspired you and if you have any questions, i will get in touch.
Wilfred E. Obi Jr