10 Reasons Why Your Small Business Needs A Website

small biz owners

 

You just can’t go wrong having a website in this day and age. Never think just because you have social media accounts where you communicate with existing clients or potential customers makes it enough reason not to have one, well I tell you this, you are missing out on the big league. If you want to play big and play it good with the top dogs, you better get yourself one without a doubt.

This is the online era where your customers and potential business partners are out there looking to transact with your business. As a business owner myself, I think about long term and this is what I tell entrepreneurs I meet everyday, you need to have the mindset of a long term thinker if you want to be really successful in business, because not creating that atmosphere will mean shooting yourself in the leg, and you don’t want to do that, do you?

Small Business Website Statistics – Reasons for Not Having a Website

  • 35% of small business believe they are too small to have a website
  • 31% of small business use social media instead of having a website
  • 26% of small business believe their customers are not online
  • 25% of small business lack technical knowledge
  • 23% of small business believe it is not relevant to their business or industry
  • 22% of small business lack human and/or financial resources
  • 21% of small business use a mobile app instead of a website
  • 19% of small business owners never got around to it
  • 11% of small business don’t see value in it (This statistics were taken from top digital agency)

Having an online presence is so crucial in today’s business climate if you want to stay ahead of the digital curve.

Now I will be pointing out 10 reasons why your small business needs a why and I believe when I am done, you will be grateful you came across this article because I speak from the heart.

My Top Reasons

  1. Global Exposure

Having a website puts you in global position to sell your products and services to potential customers across the glove. This gives you enormous power for a wider reach and boost your business to an astronomical growth. You can’t the power a website gives to your business because the opportunities are unlimited.

2. Credibility

People tend to trust you more when they see your business online. You can be contacted by someone living in any part of the world just by coming across your website which has your products and services. More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them.

3. More Customers

It is unimaginable what a website can do for your business. It proves you can be easily accessible from any anywhere in the world while you continue to provide solutions to what they need. As a retailer, an eCommerce website is a great place to sell your products to a wider market. Think of all the people who can’t get to your bricks and mortar store that you could sell your products to. Even as a service based oriented business, you can still offer your services to a majority of your clients and this is made easy with good amount of marketing and business tools available.

4. Your Website Can Save You Time

The content on your website can answer 80% of the concerns of your audience looking to do business with you. This gives you ample opportunity to invest in the development and growth of your business. With a website, you can save time by providing information about your products and services in various online formats like graphics, video, ebooks, no distribution required. Once your website is up and running, it is available to your customers indefinitely, saving you time having to communicate the same message over and over again to different people.

5. It Saves you money

Think about all the marketing materials (fliers, brochures, banners) you may need to run a successful business, your website takes care of all these. Your business presence online now means you can send newsletters to all existing clients, you can send them coupons, product catalogs and ebooks through funnels and gain new subscribers.

6. Stay in competition with the top dogs

well-designed website and a good marketing strategy can take you thus far. It goes to show there’s a new sherrif in town that is competing with industry leaders. Inculcating quality content that serves value to your website visitor will help you rank in search engines for more visibility. So take your website seriously.

7. Helps you understand your customers through Analytics

Data management is a key factor in today’s business operations. Indexing your website on search engines will help you understand the interest and behavioral pattern of existing and potential clients. This is why I love data analysis. It helps you make informed decision on areas that needs to be improved on your website for better productivity and performance.

8. Positions you as a unique Brand

As you offer value after value to your clients, it builds you up as a unique brand. More customers will trust you as your brand awareness grows triggering more conversions.



9. It can Improve Customer Experience

A responsive website with a good hosting solution will drive great user experience. One of the greatest benefits of CX is the ability to collect actionable, relevant customer feedback. Some attributes can be

1. Identifying the personality of your brand

2. Making the website load faster

3. Make the navigation on the site easy and smooth

4. Attracting your customers with great content

5. Ensure that the layout on the website is top notch

10. Your Website should be the Focal Point For Marketing

Your website should serve as the marketing portal to drive business growth. Your call to action, landing pages, optin forms for more subscribers, social media sharing buttons embedded should serve as unifying tools to help bolster website marketability.

Conclusion

Now you see the lists highlighted and pointing out the reasons why small business owners do need a website. If you want to play big, then you have to think big and that starts with having a strong presence online. If you are thinking building a website, then I recommend these host company blue host.

If you are having difficulty in attracting more customers to your website or need to get one, please leave your comment in the comment box.

Thank You

 

4 thoughts on “10 Reasons Why Your Small Business Needs A Website”

  1. Hi Wilfred,

    I have come across several programs that claim there is no need for a website to succeed online. Your article proved their point wrong and it is always advisable to have our own website. As you know very well our website is our online asset. The stats you shared are an eye-opener.

    If Your Business Is Not On The Internet, Then Your Business Will Be Out Of Business. – Bill Gates

    All those ten points are awesome and valid. Having our website is a must! We can’t work for 24/7/365 but our website will and also it’s a good servant (won’t ask for the pay increase, won’t take off, won’t come late, etc lol).

  2. Great post you have shared here and I must say you gave said it all. Getting a website does a lot of good to anyone who has it as a complement3nt for small businesses generally the brand exposure and wide target is the best possible advantage. Most things you have listed here are just the perfect reasons any small business should get a website 

    1. Well appreciated Ella. I am sure a lot more small business owners will realize the importance of having a website.

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