You just can’t go wrong having a website in this day and age. Never think just because you have social media accounts where you communicate with existing clients or potential customers makes it enough reason not to have one, well I tell you this, you are missing out on the big league. If you want to play big and play it good with the top dogs, you better get yourself one without a doubt.
This is the online era where your customers and potential business partners are out there looking to transact with your business. As a business owner myself, I think about long term and this is what I tell entrepreneurs I meet everyday, you need to have the mindset of a long term thinker if you want to be really successful in business, because not creating that atmosphere will mean shooting yourself in the leg, and you don’t want to do that, do you?
This statistics elaborates some business owner’s reasons for not wanting a website:
- 35% of small business believe they are too small to have a website
- 31% of small business use social media instead of having a website
- 26% of small business believe their customers are not online
- 25% of small business lack technical knowledge
- 23% of small business believe it is not relevant to their business or industry
- 22% of small business lack human and/or financial resources
- 21% of small business use a mobile app instead of a website
- 19% of small business owners never got around to it
- 11% of small business don’t see value in it (This statistics were taken from top digital agency)
Having an online presence is so crucial in today’s business climate if you want to stay ahead of the digital curve.
Now I will be pointing out 10 reasons why your small business needs a why and I believe when I am done, you will be grateful you came across this article because I speak from the heart.
My Top Reasons
- Global Exposure
Having a website puts you in global position to sell your products and services to potential customers across the glove. This gives you enormous power for a wider reach and boost your business to an astronomical growth. You can’t the power a website gives to your business because the opportunities are unlimited.
People tend to trust you more when they see your business online. You can be contacted by someone living in any part of the world just by coming across your website which has your products and services. More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them.
3. More Customer Reach
4. It Can Save You Time
The content on your website can answer 80% of the concerns of your audience looking to do business with you. This gives you ample opportunity to invest in the development and growth of your business. With a website, you can save time by providing information about your products and services in various online formats like graphics, video, ebooks, no distribution required. Once your website is up and running, it is available to your customers indefinitely, saving you time having to communicate the same message over and over again to different people.
5. It Saves You Money
Think about all the marketing materials (fliers, brochures, banners) you may need to run a successful business, your website takes care of all these. Your business presence online now means you can send newsletters to all existing clients, you can send them coupons, product catalogs and ebooks through funnels and gain new subscribers.
6. You get to stay in competition with top brands
well-designed website and a good marketing strategy can take you thus far. It goes to show there’s a new sherrif in town that is competing with industry leaders. Inculcating quality content that serves value to your website visitor will help you rank in search engines for more visibility. So take your website seriously.
7. Helps You understand your customers through data anaylytics
Data management is a key factor in today’s business operations. Indexing your website on search engines will help you understand the interest and behavioral pattern of existing and potential clients. This is why I love data analysis. It helps you make informed decision on areas that needs to be improved on your website for better productivity and performance.
8. Positions you as a unique brand
As you offer value after value to your clients, it builds you up as a unique brand. More customers will trust you as your brand awareness grows triggering more conversions.
9. It can improve customer experience
A responsive website with a good hosting solution will drive great user experience. One of the greatest benefits of CX is the ability to collect actionable, relevant customer feedback. Some attributes can be
1. Identifying the personality of your brand
2. Making the website load faster
3. Make the navigation on the site easy and smooth
4. Attracting your customers with great content
5. Ensure that the layout on the website is top notch
10. Your website should be the focal point for marketing
Your website should serve as the marketing portal to drive business growth. Your call to action, landing pages, optin forms for more subscribers, social media sharing buttons embedded should serve as unifying tools to help bolster website marketability.
Now you see the lists highlighted and pointing out the reasons why small business owners do need a website. If you want to play big, then you have to think big and that starts with having a strong presence online. If you are thinking building a website, then I recommend these host company blue host.
If you are having difficulty in attracting more customers to your website or need to get one, please leave your comment in the comment box.