If you are a business owner who runs a beauty salon or a spa and wondering to attract more customers or retain your existing customers, here are 10 effective traffic sources you can implement to attract more visitors to your store. But first I will be highlighting them before expanding on how to go about it.
I do not own or run a beauty salon but this is based off on my survey with a few friends who committed to letting me know what their fears are and as a marketer, I felt it was important to lay it down for others who may be going through the same struggle.
- Google my business
- Use Referral software for viral content
- Email List Growth
- Facebook Ads
- The use of surveys
- SMS Marketing
- Video Marketing.
Now lets take a deep dive into these traffic sources that can help you drive more customers to your store.
Google My Business
This is one of the most important channel to take advantage on registering your business.
Google is said to be receiving about 5.6 billion searches in a day, and a large percentage of these queries have local intent. One cannot underestimate the huge recognition it gives you, given the fact that it is a free tool that allows businesses to manage one or more locations from one dashboard. This includes factors like your business name, your
location, your hours, and photos and videos that you can upload. Unfortunately, not many businesses are taking advantage of this amazing platform. The benefits you get from GMB can be listed but not limited to
- It allows you to appear in maps and local listings which is highly visible to people searching for what they need.
- It allows people to leave reviews about your store. The significance of customer reviews is so powerful it can drive more sales for your business and note also that reviews can improve local SEO.
- Google My Business gives you a good insight on how the market is currently moving, which can help you tweak your marketing strategies and make better decisions going forward.
- It can show you just how your audience is interacting with your posts. It enables you to see what posts they share and what types of comments they leave. This way, you’ll have an idea of the types of material that work well for your business.
With Google My business, you can connect your social media accounts to also expand more opportunities for comments. Learn how you can build an army of comments using this plugin.
Oh my lord I love pinterest and if you are not taking advantage of this social media platform, I suggest you hop on it right at this moment. Pinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day. Fast track to 2019 where the number of page impressions has gone up over 180% and still counting.
Reach people while they decide what to do or buy next. When they’re on Pinterest, they’re actively seeking new ideas and new products—so they want to hear from you! 52 million US pinners engage with beauty content on a monthly basis and getting your content out there will serve you a lot more good while creating awareness about your brand.
Women are almost completely responsible for Pinterest’s success—according to Inside Network’s AppData. In fact, 97 percent of the site’s users are women. So my advice is you create business account as soon as possible and start pinning your content to attract more visitors. If you are interested in getting started with pinterest use this info pinterest academy.
Establish yourself as an authority answering questions when you join a forum related to your industry. This will help you collect information about your potential customers. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. Quora is a question and answer platform that gives you an insight about the thought process of your audience and by providing information to those seeking solutions, it helps define who you are as a top brand, bringing your potential clients closer to you and do business with eventually.
The platform doesn’t just give you another way to reach your audience. It also provides a road map into what they’re looking for from your business. There are a variety of ways to use Quora for marketing. When it comes to paid ads, the best option is often conversion targeting.Quora’s conversion optimization campaigns use a specific “conversion” pixel to allow companies to track the impact that Quora ads have on their website.
You need to provide rich content to your website visitors. The content has to be in your own unique voice and style as this will draw your readers close to you. The more content you put out, the more it helps build trust and relationship which will further help in optimizing your site for search engine ranking. If you are feeling overwhelmed about the day to activity in your beauty salon, delegate the task to a freelancer to help build content in your website.
REFERALL SOFTWARE FOR VIRAL CONTENT
EMAIL LIST GROWTH
Building an email list is crucial for your business sustainability and growth because it is a way in build relationship with your customers. You want to provide visitors with more opportunities to subscribe to your email and a few ways you can do this include:
- CTA buttons to subscribe on every landing page on your website
- Images that pop-up or slide-in on all your landing pages
- Surveys that are timed to pop-up while visitors are browsing
- Post about your email newsletter on social media accounts
- Describe what visitors will get out of subscribing to your email
Leadpages, thrive themes and Getresponse are 3 of my top email list builder that I can recommend. I very well know there are a lot of them out there, it is advisable to your own research before making the decision to choose the right email list building platform.
Create a Facebook business page that will enable you ads on Facebook targeting your audience. Facebook ads has the power to effectively change your beauty salon business for good if done correctly. You need to be specific on the particular service you will be offering to your target audience because this will create attention to make them want to take attention.
So a high demand service that will appeal to your audience is highly imperative. Come up with an aggressive offer so enticing that will have people take action, then narrow your demographic within a 5-mile radius. You are not trying to target your potential customers that will want to drive 30 – 40 minutes to your beauty salon, so keep your goals simple and specific. Then you want to choose your gender and choose the age range.
These are just few options to getting your Facebook Ads right and easily convert them to buying customers and watch your sales grow.
The Use Of Surveys
Creating a survey for your beauty salon business is another important factor to be considered for business growth. Surveys will help you understand what your customers think about your services and products, giving you a clear picture on how to strategize for better business decisions.
You can use surveys to ask for website feedback to highlight any negative experience they may have had.
Send out a short survey shortly after a sale or once the customer has received your product. This way, you’re targeting your customer at the peak of their interest making it more likely that you’ll receive a review. A good survey tool like survey monkey and sogosurvey can be used to creat an appealing survey for your audience.
Text marketing is the convenient and affordable solution for spa and salon workers looking to have their messages honored and heard. SMS marketing gives you the power to engage and retain current customers, as well as share deals that can drive new customers to your business.
Smartphone users send text messages more than 5 times a day which means they are more focused on looking at their phones for messages. This is a good avenue to stay connected with your customers. There are lots of SMS marketing companies out there to enable you customize messages and get intimate with your audience.
Lastly, I will talk about the importance of video marketing for beauty salon business. If you are not engaging with videos, it’s high you should as that will help your business go viral. People are more connected with brands with visual images these days.
Video marketing on the hand can be channeled through social media platforms like Facebook, Instagram Live or upload on your business pages. Another brilliant channel to connect with your audience is YouTube and Tiktok which is the new kid on the block making the rounds.
Having analyzed these 10 effective traffic source to attract more customers to your beauty salon, you can be rest assured to experience a significant growth in your business. For further inquiries, please leave your comment and information in the comment box and i will get back to you.